|
It looks like UbiComp-like location aware technologies are making their way
into the mainstream. Apparently Coke are planning to use
GPS
receivers in winning cans
to seek out people and present them with HumVees or large amounts
of gold. I'm not they've really thought this through - aside from the
technical issues of putting a GPS recevier in a can (what happens if you open
the can underground? Or on the wrong side of a tall building? Or in a
reasonably thick tent?) , I don't really think that buying a can of carbonated
beverage with vegetable extract can reasonably be taken to imply that you give
your consent for a multinational corperation to track your movements. Maybe
there's a shrink-wrap EULA on the ringpull, but even then it's probably
a case for Lord Denning's Big Red Hand.
|
