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I've just caught an episode of Yu-Gi-Oh!, one of the current batch of
lazily-animated Japanese tie-in cartoons, designed to sell things. In this
case, it's a collectable card game, but the brilliant thing is that the
cartoon seems to be entirely about people playing the card game. Now I
know that Pokemon involved people involving engaging in the same sort of
things that characters in the game do, Yu-Gi-Oh actually centres around two
people standing around in little pods, drawing cards from a deck, and taking
turns. They shout card names at each other, speak sotto voce to camera
to explain their tactics, and wax lyrical about the rules for minutes at a
time. Sheer genius, from a marketing point of view, at least.
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